promoting
How game trailer editors trick you
Ten examples of mediocrity masked by a spectacular presentation
It has long been known that the purpose of an ad is to attract as large an audience as possible to your product. It doesn’t matter if it’s a movie, a game, or a vegetable grater. Effective presentation plays a huge role in future success, for which sometimes you have to lie a little. And sometimes not even slightly. And we will tell you about ten such examples now.
Anthem
Long before the release of the controversial Mass Effect: Andromeda, BioWare Studio decided to test its strength in a new field and began creating Anthem-an ambitious shooter with role-playing elements in a science-fiction setting. Continue reading
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