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How game developers communicate with fans in social networks

Trolling against officialdom: laughing with funny tweets and facepalm with bad ones
The bread and butter of any project is its audience. And the most important means of communication with the audience these days is social networks. For one funny tweet, the developer can be forgiven a lot, and total ignoring of community requests will not lead to anything good. The rule seems to be simple, but not everyone understands it. We offer you to look at specific examples!

The XX century was remembered by mankind for two world wars and a flight into space. XXI-a rampant passion for various kinds of social networks and virtual communication. And the incredible growth of the gaming industry and multiplayer projects in particular. As a rule, games with an eye on multiplayer have the most active audience: users are constantly offering something, demanding or outraged. The ability of developers to interact with users, adjust or argue arguments directly affects the success of the project.

However, the chemistry and maximum sympathy between the audience and the creators of the game is not only professional attitude. Internet communication is evolving at a breakneck pace, becoming a peculiar and unique phenomenon of social culture. And one of the whales that keeps it going is humor mixed with trolling. In game studios, too, sit ordinary people who want to laugh at someone and someone potrollit. And there is nothing better than making fun of the audience. The main thing is that she appreciated.

Harmful advice
To begin with, we should give the opposite example, for which we chose Bungie with their Destiny 2. A promising project is sinking deeper into the quagmire of alienating players. The audience is disappointed. Over the past six months, the game is almost not spoken about, and if it appears in news publications, it is more often with a negative connotation. The long-awaited update suddenly turns out to be a farce, the barely working balance is suddenly broken by the hands of the creators, and broken functions are introduced into the game…

How game developers communicate with fans in social networks
What does Bungie do during all this? Nothing: releases a lifeless and boring blog that always boils down to this: “We know what to do, but your call is very important to us.” All miscalculations are submitted with full confidence in their own rightness. Like, it’s all planned! Is this correct?

In the peak of Destiny 2 and its authors, we will bring Epic Games with Fortnite Royale Battle, I’m sorry. In February 2018, Fortnite’s game servers were overwhelmed by a huge influx of users for a couple of days. The response from Bungie in this case would sound brief and dry, without specifics. Epics explained what happened with a 3,000-word post detailing the reasons for what happened and the steps taken to prevent precedents in the future.

Epic Games, unlike Bungie, is able to interact with the audience: recently, for example, the Studio organized a contest for the best dance in Fortnite. The developers immortalized the victory dance in the game itself. It was pretty cool!

Audience loyalty download for free without SMS
Digital Extremes has been actively supporting the Warframe shooter for more than five years. It would seem that nothing special, but the development team still regularly arranges video broadcasts, which shows all the innovations and explains why they were introduced to the game. Now remember how many years World of Warcraft fans have been asking Metelitsa to let them play the classic Vanilla WOW! “Blizzy have been able to listen to the audience after the boom of pirate servers “vanilla”. Blizzard comes to the same rake: the last time they were so tearfully begged to make a fan map of defense of the Ancients for Warcraft 3 a separate game. You probably know how this story ended.

This loyalty is also earned by indirect interaction — with the help of game design. CD Projekt RED, for example, amused those who used exploits at the beginning of the passage of Witcher 3: if you remember, in the White garden, you could cut down good money by killing cows with infinite respawn and selling their skins. The poles noticed the exploit, but did not correct it. Instead, they put a guard near the burenok in the form of a high-level imp, who punished violators of order with a powerful clawed hand. It’s more fun than just releasing a bug fix patch, isn’t it?

How game developers communicate with fans in social networks
Well, we can not help but remember this case: at the beta stage of Overwatch, the game developers have touched mamkin nagibatorov, demonstrating after the victory disregard for the opponent. It was worth writing in the game chat “GG EZ”, as there instead of this phrase appeared “Thank you for winning guys, playing with you was an honor for us!”. If the nagibator did not calm down and continued to spam the cherished letters in the hope of breaking the AutoCorrect, the latter began to mock him, issuing messages like ” Mom says that people at my age should not suck their thumb.”

Revelations and emotions
Trolling is not the only way to communicate with your audience. Despite the toxicity that has entangled the world wide Web as a parasite, the gaming industry still has a place for warm and bright emotions. The head of development of the acclaimed God of War, Corey Barlog, did not hesitate to reveal his soul to millions of gamers, posting a video on Twitter where he reads reviews on Metacritic and does not hide his tears. It’s a matter of respect.

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